Exploring the business case for implementing green-tech corporate strategies

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PR on Ulitzer Lots of companies – especially those in B2B – still talk about (or request) PR services that increasingly strike me as tired, fading or dead.   Press tours & press briefings – yes, there are still industries where the press tour is alive and well (entertainment!) but most reporters, editors and bloggers don’t have time to meet in person anymore. I always felt bad for them during the height of this practice when an endless stream of PR people with clients in tow stacked-up to get their turn updating glassy-eyed reporters.   Hits & clips – counting clips (printed editorial coverage) and putting undue weight on offline publicity to measure PR success should have died two decades ago. Ask Katie Paine, one of the leaders in communications measurement. She says “hit” stands for How Idiots Track Success.   Press kits, brochures & collateral – in this era of ... (more)

Greenpeace Suffers Major Credibility

Security Track at Cloud Expo Let me start this article off by saying that I am all for the ‘green’ movement. If we as a society can reduce what we consume, reuse as much as possible and recycle rather than throw away, I believe we will be much better off than the alternative. If we can reduce global emissions across the board and lean more heavily on renewable energy, all the better. What I don’t agree with, however, is attacking certain industries with only half of the story. It’s one thing if it was due to ignorance and a complete different monster if it was done intentionally. I’m not going to cast judgment as to which one it is, but without a doubt it is one of the two and I’ll leave it to you to decide for yourselves. By the way, I am referring to the Greenpeace report cited at the end of the article. Please look there if you want more information. One of the... (more)

Environmental Pressures Driving an Evolution in File Storage

Stagnant budgets, overwhelming data growth, and new user and application demands, are just a few of the many challenges that are putting IT organizations under more pressure today than ever before. As a result, a new approach is required. The session being given by Hitachi Data Systems' Jeff Lundberg at next month's 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013] will discuss why object storage based private cloud is necessary for evolving into a next-generation of IT that supports a new world of applications and storage service delivery models. Attendees will learn to: Embrace cloud while retaining proper stewardship and governance of data Deliver better, more cost effective protection of your data Bring structure to unstructured data so it can be better understood Enjoy more efficient storage and network utilization Speaker Bio: Jeff Lundberg is senior pr... (more)

[session] Crafting a Roadmap for Hybrid IT By @GreenHouseData | @CloudExpo #Cloud

Crafting a Roadmap for Hybrid IT With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, will discuss how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights include anticipating workload, cost and resource calculations, integrating services on both sides of the firewall, self-service, monitoring, and workload prioritization. Speaker Bio Steven Dreher is the Director of Solutions Architecture at Green House Data, with over 15 years of IT experience. He previously served as the CTO of the Wyoming Supreme Court. @ThingsExpo - The World's Largest 'Internet of Things' Event, June 7-9 2016 at New... (more)

INNOVATION Business Resiliency Solutions Complement New IBM Business Class Mainframe

“Shipping smart, secure, non-disruptive and efficient data protection, business continuance and storage resource management solutions to complement the just announced IBM SMB market mainframe, INNOVATION improves business resiliency at less cost. All current releases of our business resiliency solutions are ready to help System z10 Business Class customers of all sizes improve availability, survivability, security and employ ‘Green’ technology,” said Thomas J Meehan, INNOVATION Data Processing, Vice President, Advance Technology. “The z10 Business Class announcement is a significant IBM delivery. Mainframe and non-mainframe customers alike tell us they need to do more with less in the face of current economic conditions. They are under pressure to reduce expenditures yet still need to insure 24 x 7x 365 availability, support application growth, meet data protection... (more)

A Box Life

IT Strategy A Box Life is a cute idea for QR Codes sponsored by clothing firm Columbia as a recycling initiative. Put a tag on a cardboard box so that when the box is reused you can track the 'life' of the box By snapping the tag and providing your location data or entering the tracking code printed under the tag with your current location via a widget on the website, you update the box's current location so it can be tracked as it criss-crosses the USA. Using the web widget you can also add some data about where the box came from to you, to build up a picture of the box's lifestream. Aaw. Bless. I'd hate to be the one who had to log that the box has finally gone to the shredder in the sky. ... (more)

Selecting Your Data Center Part 2 – Geography and Location

Data Center Automation on Ulitzer Data center selection is an exercise in compromise. Everybody would like to have the best of all worlds, with a highly connected facility offering 24x7 smart hands support, impenetrable security, protection from all natural and man-made disasters, in addition to service level agreements offering 5-Nines power availability at $.03/kW. Not likely we will be able to hit all those desired features in any single facility. Data center operators price their facilities and colocation based on several factors: Cost of real estate in their market Cost of power and utilities in their market Competition in their market Level of service offered (including power, interconnections, etc) Quality of facility (security, power density, infrastructure, etc) Networks, Content Providers, Enterprises, and Eyeballs The basic idea of an Internet-enabled wor... (more)

Wyse Extends Market Leadership in Workstation

Virtualization Magazine Wyse Technology, the global leader in thin computing and client virtualization, today announced solutions that will support VMware View 4 and its PC-over-IP (PCoIP) display protocol. Wyse is announcing support for the PCoIP protocol in existing thin client devices, new devices, and a new zero client. The new Wyse P20 zero client is specifically designed to bring the premiere PCoIP experience to a whole new class of virtualization users whether operating from a datacenter, private or public cloud. These devices are expected to be listed on the VMware Hardware Compatibility List (HCL) and available for VMware View 4 by Nov. 19, 2009 when the solution becomes generally available. Wyse is launching support for VMware View 4 with integrated support for PCoIP across its line of existing thin clients, including immediate support for Wyse thin clie... (more)

Indian Social Security System to Use NComputing Virtual Desktop

Healthcare Innovation Journal NComputing Inc. announced that it has won a massive computerization contract from Employee State Insurance Corporation (ESIC) alongside Wipro for deploying 31,000 NComputing virtual desktops in ESIC offices and clinics across the country. ESIC will use 31,000 NComputing thin-client workstations and vSpace Virtualization Software to outfit all ESIC offices and clinics with state-of-the-art green IT systems. ESIC is the Indian Government Chartered insurance and healthcare organization delivering Social Security benefits to employed individuals and their families. It provides health insurance and delivers medical care through over 2,200 facilities across India. ESIC and Wipro selected NComputing's proven virtual desktops for 'Project Panchdeep', the largest e-governance project in India, to streamline insurance and healthcare services th... (more)

GroundWork Open Source Announces New $59 Linux Virtual Appliance

Open source network management software, GroundWork Open Source, Inc. launched the latest version of its Enterprise Quickstart as a SUSE-powered virtual appliance. Targeted at small environments, with a price of $59, the new appliance combines GroundWork Monitor Enterprise Quickstart with a fully supported version of SUSE Linux Enterprise 11 from Novell. Enterprise Quickstart is built as part of the SUSE Appliance Program and offers: • A fully-supported and licensed version of SUSE Linux Enterprise 11 • The benefits and assurances of enterprise class Linux in a convenient virtual appliance • A full-featured copy of GroundWork Monitor Enterprise 6.0 • License to use the software for one year to monitor up to 100 devices • One seat in "Getting Started with GroundWork Monitor" training • Unlimited email support incidents for a single contact within the first 60 days of regi... (more)

A Cold, Wet Blanket of Politics Covers the Copenhagen Climate Summit

The headlines say it all… "Further commitment needed to break negotiation deadlock." The rich nations vs. the poor nations. Industrialists vs. environmentalists. And at the end of the day, looking out over the Pacific Ocean towards Catalina Island from Long Beach, the dense brown sludge of polluted air is a constant reminder we are dumping horrifying amounts of human waste into the oceans and air. California Governor Arnold Schwarzenegger says "world policymakers do not have to choose between a clean environment and economic growth." Schwarzenegger believes people worried about climate change should pay more attention to companies, universities and "ordinary folks" and not put so much emphasis on a multinational consensus. (AP) If you listen to the entrepreneurs and innovators in Silicon Valley, they would tend to agree with Governor Schwarzenegger. Green tech is be... (more)