Exploring the business case for implementing green-tech corporate strategies

Green Technology Journal

Subscribe to Green Technology Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Green Technology Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Top Stories

Nokia and Vodafone claim that they have developed a new antenna solution that will help operators improve cost efficiencies in their mobile network and reduce overall carbon emissions. The so-called, Active Antenna solution was successfully tested by the two companies as part of a recently announced initiative called, the Nokia Siemens Networks Innovation Centre, or NICE. According to NSN, Active Antenna works by incorporating elements of the base station within the antenna, hence reducing the footprint of base stations and lowering power consumption. The solution is capable of working with multiple network technologies, NSN said, adding that the solution is targeted at operators rolling out new 3G or LTE (Long Term Evolution) networks or enhancing their existing 3G networks, as well as for those markets planning to re-farm current GSM band to make space for WCDMA/LT... (more)

Can Economic Growth Pressure Green Energy Projects?

Green Technology Journal on Ulitzer The EU has set itself an enormous Green energy policy challenge over the next decade which will involve massive capital investment into new technologies, huge investment in grid infrastructure, as well as replacement of existing capacity as older plants reach the end of their life. But with the Economy now once again in growth and thus the demand for Energy rising, will such massive change be effected as suppliers turn back to fossil fuels to meet new demands? Michael Lewis, Managing Director Europe for E-On assesses such a question and will announce his findings in his keynote at this year’s illustrious NGU Summit in Bremen Germany next month. The Summit (run by GDS International) has been the home for the Utility elite for many years, and this meeting is no different with a consortium led by, Dominique Fache, Chairman, ENEL, Kevi... (more)

Wyse Strengthens EMEA Cloud Computing and Virtualization Team

Virtualization Track at Cloud Expo Wyse Technology, thin computing and client virtualization company, on Tuesday announced the appointment of Karl-Heinz Warum as General Manager and Sales Director for Wyse Germany, Eastern Europe and Russia. Warum has previously worked as General Manager and Senior Area VP Central and Eastern Europe at Citrix Systems GmbH for 12 years, growing Citrix in the region from a small organization to a major force in the fast growing desktop virtualization market. The appointment supports Wyse’s aggressive cloud computing growth plans and ambitions for Germany and the extended Eastern European region where it is confident of replicating the success it has seen in other geographies around the world. Register Today and Save $550 ! Explore Sponsorship Opportunities ! Speaking on his appointment, Warum said, “If one has watched the IT indust... (more)

Is Cloud Computing a Green Giant?

Cloud computing already has trimmed some businesses' IT costs. But a report found that it also could be the next big thing to help reduce their energy use, according to greenbiz.com The fourth annual Energy Efficient IT Report - by technology products and services seller CDW - calls cloud computing a possible "game changer" that's playing a growing role in energy efficiency. For the report, CDW surveyed 760 people working in private businesses, nonprofits, schools and governments. Of these respondents, 62 percent agreed that cloud computing is an energy-efficient way to consolidate data centers. Learning to Live in the Clouds A big key to cloud computing adoption is that it has achieved an ease of use so that just about anyone with an email address and credit card can start to see what the fuss is about, according to TheAge.com. Free, but limited accounts and simple... (more)

Google Gives Power to the People

It is not very often the words ‘Google’ and ‘energy-saving’ appear in the same sentence. However, in Portugal last week at the industry-leading Next Generation Utilities Summit, over 50 European Utility leaders were presented with the company’s new venture; Google’s ‘PowerMeter’. Utilities, Power, and Energy have the potential to change the way the world operates in today’s environment. Saving money and reducig global energy usage is a familiar occurrence in the media, but there is not enough accessible information for the consumer on where to start. Posted paper bills are made up of complicated figures which give little information on energy consumption and how to save power. Google’s Jens Redmer, Director of Business Development for Europe discussed at the summit of a way to help the consumer in making the right decisions on their energy usage. Google’s ‘PowerMete... (more)

VIRTERA Wins SYS-CON Virtualization Conference Show Awards 2009

VIRTERA, a virtualization professional services and consulting firm, announced that it was awarded two first place show finishes from SYS-CON Events for its Virtual Desktop Financial Calculator and its Virtualization Infrastructure Platform Qualification (VIPQ) solution for the Pharmaceutical industry. SYS-CON Events offered all delegates at the 5th International Virtualization Conference & Expo 2009 East in New York, NY, the opportunity to cast their vote for their favorite virtualization technology provider in four competitive categories: Best Overall Virtualization Product Best Greener IT Product Best Server Virtualization Solution Best Management Solution VIRTERA received its first award in the category "Best Greener IT Product" for its virtual desktop financial calculator which assists clients in understanding the cash flow related to virtualized desktop environ... (more)

Gmail Actually Stands for Green(er) Mail

Lifehacker recently announced the results of a survey of their readers regarding e-mail.  54% indicated they prefer to manage e-mail on the web, versus just 24% who prefer a desktop email client.  20% prefer a hybrid approach (see “Web-based e-mail slaughters Its Desktop Counterparts“). Web-based e-mail is preferred for lots of reasons.  With this note I’ll highlight one you might not have considered yet.  Web-based e-mail can be better for the environment. Google has been the driving force behind Data Center and Server efficiency and optimization for the last few years.  They have been using a variety of means to lower data center energy use (detailed at Google’s Going Green site).   The gist of it is that they use water evaporation, streamlined electrical infrastructure, and minimized technology requirements to curb their energy desires.  They even take the Graphi... (more)

Trends in Green Job Market

The chart you see was published last week from Indeed.com and demonstrates the incredible surge of "green" or "sustainability" jobs. From 2005 - 2009, there has been a greater than 600% increase in these types of job. Interestingly, prior to July 2005, Indeed shows that these type of job postings were not available. Click to read my previous blog post on "A Future Trend in the Job Market" for resources and potential training initiatives for these types of positions. Click the "Sustainability Jobs" link below to view the current listings Indeed has posted for Green / Sustainability Jobs. Cross posted  at Career Design Coach ... (more)

Technology Heroes Also Serve in Government

Great American technologists from academia and industry have always ensured our national security has the edge it needs, in peace, crisis and war. Academic Fredrick Terman (pictured) brought us radar and Silicon Valley. Edwin Land brought us overhead ISR. Gordon Moore ensured integrated circuits were accelerated into our community first. Scott McNealy drove security into Operating Systems. Bill Gates and Larry Ellison and a long list of other great IT leaders have also dedicated significant effort to the national security community in ways many will never know. Great technology heroes also serve in government.  Thanks to them government has been pioneering advances in secure cloud computing, biometrics, IT security, collaboration, geospatial, visualization, remote sensing and collaboration. Government IT leaders routinely contribute to our nation’s understanding of... (more)

Wyse Launches New Class of Virtual Clients

New Wyse C class Thin Clients Combine Breakthrough Performance, Compactness, and Energy Efficiency while Integrating PC, Phone and TV Functionality into One Single Platform for the Enterprise Users LONDON, UK. – 8 Sept 09 - Wyse Technology, the global leader in thin computing and client virtualization, today announced the release of the Wyse C class, the new standard in compact, high-performance thin clients.  A new benchmark in thin computing has been set by its small size, low TCO and excellent performance.  Wyse's new C class thin clients feature innovative, rich multimedia using a separate hardware graphic accelerator for unparalleled performance in its class.  Its local multimedia performance also ensures a lighter load on the central server, enabling Wyse's original Collaborative Processing Architecture™ to deliver the best user experience using VMware View 3... (more)

A Box Life

IT Strategy A Box Life is a cute idea for QR Codes sponsored by clothing firm Columbia as a recycling initiative. Put a tag on a cardboard box so that when the box is reused you can track the 'life' of the box By snapping the tag and providing your location data or entering the tracking code printed under the tag with your current location via a widget on the website, you update the box's current location so it can be tracked as it criss-crosses the USA. Using the web widget you can also add some data about where the box came from to you, to build up a picture of the box's lifestream. Aaw. Bless. I'd hate to be the one who had to log that the box has finally gone to the shredder in the sky. ... (more)