Exploring the business case for implementing green-tech corporate strategies

Green Technology Journal

Subscribe to Green Technology Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Green Technology Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

It is not very often the words ‘Google’ and ‘energy-saving’ appear in the same sentence. However, in Portugal last week at the industry-leading Next Generation Utilities Summit, over 50 European Utility leaders were presented with the company’s new venture; Google’s ‘PowerMeter’. Utilities, Power, and Energy have the potential to change the way the world operates in today’s environment. Saving money and reducig global energy usage is a familiar occurrence in the media, but there is not enough accessible information for the consumer on where to start. Posted paper bills are made up of complicated figures which give little information on energy consumption and how to save power. Google’s Jens Redmer, Director of Business Development for Europe discussed at the summit of a way to help the consumer in making the right decisions on their energy usage. Google’s ‘PowerMete... (more)

Deadlock at Copenhagen Climate Summit

The headlines say it all… “Further commitment needed to break negotiation deadlock.” The rich nations vs. the poor nations. Industrialists vs. environmentalists. And at the end of the day, looking out over the Pacific Ocean towards Catalina Island from Long Beach, the dense brown sludge of polluted air is a constant reminder we are dumping horrifying amounts of human waste into the oceans and air. California Governor Arnold Schwarzenegger says “world policymakers do not have to choose between a clean environment and economic growth.” Schwarzenegger believes people worried about climate change should pay more attention to companies, universities and “ordinary folks” and not put so much emphasis on a multinational consensus. (AP) If you listen to the entrepreneurs and innovators in Silicon Valley, they would tend to agree with Governor Schwarzenegger. Green tech is bec... (more)

Are You Pushing Too Much Paper?

Whether you are an electrical supplies wholesaler or a manufacturer of oilfield equipment, the challenge is the same: Are you maximizing your margins by keeping your administrative processes as streamlined as possible? Or, are you wasting time and money by supporting paper-intensive processes to handle quotes, orders, ship notices, receipt documents and invoices? Unfortunately, many companies face this challenge and feel as if they are pushing too much paper dealing with their suppliers, customers, and transportation providers, but they do not know how to break the cycle. Where is it coming from? Recently a trade association representing a group of independent distributors conducted a survey among their 146 member companies. These distributors and wholesalers ranged from $16 to $142 million in annual sales. When asked about the supply side of their businesses, over 70%... (more)

Not So Green Hawaii

Energy Secretary Steven Chu has evangelized the simplicity of painting rooftops white to save energy. We believe a simple thing like painting a rooftop with solar reflective materials can reduce carbon dioxide production on a scale of billions of tons. Think Green Hawaii, a local website highlighting local green initiatives notes that even tourists are starting to look for environmentally friendly hotels for their vacations, using examples such as the Hyatt Regency Waikiki which has implemented energy-efficient LED lights in public areas to reduce the use of energy. Other local initiatives, such as the mbbEMS (Energy Management System) uses wireless communications connecting things such as lanai (balcony) doors to air conditioning units, shutting down the fans when doors are opened, and sensors to determine if guests are actually in their room (Hmmm…., that might ... (more)

Data Footprint Reduction (Part 1)

Over the past couple of weeks there has been a flurry of IT industry activity around data footprint impact reduction with Dell buying Ocarina and IBM acquiring Storwize. For those who want the quick (compacted, reduced) synopsis of what Dell buying Ocarina as well as IBM acquiring Storwize means read this post here along with some of my comments here and here. Now, before any Drs or Divas of Dedupe get concerned and feel the need to debate dedupes expanding role, success or applicability, relax, take a deep breath, then read on and take another breath before responding if so inclined. The reason I mention this is that some may mistake this as a piece against or not in favor of dedupe as it talks about life beyond dedupe which could be mistaken as indicating dedupes diminished role which is not the case (read ahead and see figure 5 to see the bigger picture). Likewi... (more)

Cloud Computing: The Next Generation of Computing & Sustainable IT

I have been asked to moderate a cloud computing discussion at Green Gov 2012. The title of the session is “Cloud Computing: The Next Generation of Computing and Sustainable IT”. It is a great honor to be selected to participate as moderator. I believe this is my second go around. As National Director of Cloud Services with Core BTS, Inc. it is my job to articulate the value of cloud computing. I have been pondering the title a bit and for me to actually discuss the next generation of Cloud, we have to identify the current situation. The cloud has gone way beyond Google Mail and SalesForce (CRM), into other areas like Cloud Security, Cloud Storage, and Cloud Back Up. Furthermore, we actually must define our idea of cloud computing and sustainable IT. Not everyone is on the same page. What Is Cloud Computing? NIST defines cloud computing as a model for enabling ubiquit... (more)

An Inconvenient Truth: Free Up Market Forces to Tackle Climate Change

It was former Presidential Candidate and founder of Electronic Data Systems (EDS) Ross Perot who famously said “The activist is not the man who says the river is dirty. The activist is the man who cleans up the river.” A quote which may strike resonance with the world’s politicians as they continue to wrestle with the major challenge of setting a global green agenda whilst battling tough economic conditions. President Obama’s second term inaugural speech certainly won plaudits for his determination to tackle climate change, his powerful statements deliberately pitched to be emotive on a global stage, whilst reassuring an American nation still reeling from the effects of hurricane Sandy. “We will respond to the threat of climate change, knowing that the failure to do so would betray our children and future generations.” And “Some may still deny the overwhelming judgm... (more)

Doing Business in the Cloud

"Social and word of mouth are important to the solar industry," noted Candice Adams, Marketing Manager for Trinity Solar, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan, "many of us do the majority of our social networking on our mobile devices and the cloud is the backbone of our favorite smartphones and tablets." Cloud Computing Journal: The move to cloud isn't about saving money, it is about saving time - agree or disagree? Candice Adams: Absolutely agree! While the financial savings are a tremendous benefit, it is the time savings where we see the largest cloud benefits. We have a very large sales team spread from MA to MD, and the cloud allows us to pass information in real-time, no matter where we happen to be working that day. Cloud Computing Journal: What about the role of social: aside from the acronym itself SMAC (for Social, Mobile... (more)

Demand for Lean, Green Business Technology

According to a recent market study by Datamonitor, the current global economic recession may also prove to be a significant driver for Green Computing. Their market assessment raises lots of questions -- including, is it better for the world, and overall business profitability, if executives cut-back on their IT investments? "The global economic recession has spurred a paradigm shift in the way organizations evaluate, budget for and deploy green IT," says Rhonda Ascierto, senior analyst at Datamonitor. "The downturn has also resulted in green IT trends for datacenters, client devices and asset lifecycle management, as well as re-shaped return on investment (ROI) models." Datamonitor believes green IT that's intended to eliminate the need for capital expenditure -- such as datacenter virtualization, facility design and asset lifecycle management -- has become very impo... (more)

NetSuite Quantifies Green Benefits of SaaS Model

The notion that one huge, well-run data center is more energy efficient than thousands of average data centers is at the crux of a study recently concluded on behalf of NetSuite, a vendor of ERP and other business management software that offers its solutions under a software-as-a-service (SaaS) model. With SaaS, the vendor hosts and runs the system for you in the Internet cloud, thus doing away with the need for your own data center capacity for the applications you use via the cloud. According to the NetSuite announcement on the study-conducted by green solutions provider Greenspace-the energy savings are substantial. Among the findings: The savings amount to nearly 595 million kilowatt-hours (kWh) annually, the equivalent of nearly 423,000 metric tons of carbon dioxide per year This is equivalent to nearly 1 million barrels of oil, the average electricity consu... (more)

Altor VF 3.0 Extends Juniper Networks STRM Series for Virtualized Servers

Redwood City, Calif — July 28, 2009 — Altor Networks, provider of best-in-class virtualization and cloud security solutions, today announced the integration of Altor VF 3.0 with Juniper Networks STRM Series Security Threat Response Managers to extend its powerful solution for correlation and threat management into virtualized server environments. "Physical firewall vendors need to offer solutions for protecting virtualized environments. Partnering with a virtualization security solution provider whose products are purpose-built to address the unique security challenges of the virtual environment is one approach," said Neil MacDonald, VP and Gartner Fellow. "A centralized view of security information like logs, events, and network traffic flows is an important first step in unified physical and virtual management.” Altor VF 3.0 provides logs, events, and inter-virtua... (more)