Exploring the business case for implementing green-tech corporate strategies

Green Technology Journal

Subscribe to Green Technology Journal: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Green Technology Journal: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Green Technology Journal Authors: Liz McMillan, Elizabeth White, Greg Schulz, Allison Thomas, Paul Miller

Related Topics: Virtualization Magazine, CIO, Green Technology Journal

Blog Feed Post

Green IT and Virtual Data Centers

Green IT and virtual data centers are no fad nor are they limited to large scale environments

Green IT and virtual data centers are no fad nor are they limited to large scale environments.

Paying attention to how resources are used to deliver information services in a flexible, adaptable, energy efficient, environmentally, and economically friendly manner to boost efficiency and productivity are here to stay.

Read more here in the article I did for the folks over at Enterprise Systems Journal.

Cheers gs

To say that “green” is a popular trend is an understatement. Green messaging in general and in the information technology (IT) industry in particular tends to center around carbon footprint and emissions reduction or cost savings. The industry is seeing a shift from the initial green hype cycle of a few years ago to the more recent trough of disillusionment typically found with a post-technology or trend-hype hangover, to the current re-emergence and growing awareness of the many different faces and facets of being green.

Although green hype and “green washing” may be falling out of favor or appearing on an endangered species list, addressing core IT data center issues that impact how resources are used to deliver information services in an energy-efficient, environmentally, and economically-friendly manner to boost efficiency and productivity are here to stay.

IT data centers around the world face issues of power, cooling, and floor space and associated environmental health- and safety-related matters while working to support growth without disruption to application quality of service.

There are many aspects or facets of being and enabling green beyond the commonly discussed carbon footprint focus, particularly for IT organizations. Listen closely and you might hear mention of other topics and issues including buzzwords such as RoHS, WEEE, LEED, J-MOSS, energy avoidance or energy efficiency to boost productivity when enabling efficiency and optimization.

For example, StorageIO research continues to find a small percentage in the 7 to 15 percent range of IT organizations that have or need to go green based on perception that core issue is reducing the impact on the enterprise's carbon footprint. StorageIO research also shows that on average, 55 to 75 percent (if not more) organizations need to address power, cooling, footprint, and environmental health and safety constraints or issues while sustaining business growth without impact productivity.

Hence the “green gap” exists between focused messaging and broader IT initiatives or requirements centered on optimization, efficiency, and boosting productivity for business sustainability, all of which have green environmental and economic benefits.

Several existing technologies (along with other new and emerging ones) can be used in complimentary ways to enable a green and efficient virtual data center to support and sustain business growth. Some of the topics, technologies, and techniques include energy and cost footprint reduction, cloud-based storage and computing, managed services, intelligent power management and adaptive power management, blade centers and blade servers, server, storage and networking virtualization, data footprint reduction (including archiving, compression, and data de-duplication), tiered servers, storage, networks and data centers, energy and environmentally friendly infrastructure resource management, energy avoidance, and energy efficiency among others.

Read the original blog entry...

More Stories By Greg Schulz

Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at www.storageioblog.com and he can also be found on twitter @storageio.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.